DE Recruiting Agency
Title: Know Who You Hire
Designer: Peterson
Creative Director: Chris Leblanc
Target: Human resources
Software: Photoshop, Indesign
Size: 8.5″ x 11″
Vehicle: Direct mail, web, youtube
Roll: Print design, web design, assisted with video
Year: 2007
Award: Silver Addy Interactive Media (DBAF)
The campaign is simple. Sometimes the employees you hire turn out to be a bad investment. DE’s “Know Who You Hire” campaign walked a fine line of bad employees and showed the consequences of those actions with a termination slip accompanying the direct mail. A microsite was also set up to support the “Know Who You Hire” campaign with interactive voicemail, polaroids and folder.
If you ever get some time, ask me about the ‘newspaper story.’
Related projects
2013 USBC Championships Yearbook
Title: Open Championships Yearbook Designer: Peterson Target: Open Championships
Rug Doctor X3
Title: American Adage Campaign Designer: Peterson Target: Previous owners of Rug Doctor, DIY
International Bowling Museum
Title: Million Dollar Strike Designer: Peterson Target: Readers of Bowlers
USBC Open Championships Yearbook
Title: Open Championships Yearbook Designer: Peterson Target: Open Championships
DE Recruiting Agency
Title: Know Who You Hire Designer: Peterson Creative Director: Chris
2ReturnMe
Title: 2ReturnMe Lost Facts Designer: Peterson Target: 18-35 (Preferably college students
COCA-COLA BOWLING BASH
Title: Coca-Cola Bowling Bash Invitation Designer: Peterson Target: N/A (Employees of Coca
