DE Recruiting Agency

Title: Know Who You Hire
Designer: Peterson
Creative Director: Chris Leblanc
Target: Human resources
Software: Photoshop, Indesign
Size: 8.5″ x 11″
Vehicle: Direct mail, web, youtube
Roll: Print design, web design, assisted with video
Award: Silver Addy Interactive Media (DBAF)

The campaign is simple. Sometimes the employees you hire turn out to be a bad investment. DE’s “Know Who You Hire” campaign walked a fine line of bad employees and showed the consequences of those actions with a termination slip accompanying the direct mail. A microsite was also set up to support the “Know Who You Hire” campaign with interactive voicemail, polaroids and folder.

If you ever get some time, ask me about the ‘newspaper story.’

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