Cyan is a market leader in the manufacturing and design of high-end home accessories and lighting. Their products are offered to a variety of brick and mortar retailers, boutique e-commerce, and interior designers.
Create new lifestyle photography for the spring product launch across integrated channels form showrooms to digital.
Shoot product design elements of surfers, crabs, and other nautical products in a natural beach environment.
Boarded a flight from Meachum airport to Destin, Florida to scout locations to showcase accessories, products and furniture. Worked with the stylist and Cyan's marketing team to align products and scenes, pick colors, talent with look and feel. During the shoot, I ran art direction for a variety of looks between photography and social video. Final production included art direction and design for traditional and digital channels for product launch. Other duties involved rebranding digital, designing emails and showroom advertising assets to support 3 markets across the United States.
Managing photographers, videographer, and collaborating stylists and marketing to align products.
What we did
Creative Director: Erik Peterson
Art Director: Erik Peterson & Arlene Valesco
Design: Erik Peterson
Styling: Arlene Valesco
Production Artist: Jesus Prieto
Photography: Jesus Prieto
Support: Team of approx 12