Innova Sleep Systems

Innova Sleep Systems is innovating the way the world sleeps on adjustable beds. Direct-to-source manufacturing solutions and low-cost development allow Innova to offer a better product at a lower price.

Innova Sleep Systems adjustable frames are used throughout the world in the United States, Canada, South America, and China. The company approached us for a brand refresh help make their beds more appealing to younger families.

After a discovery and market research session, we discovered that adjustable beds are stuck with a stigma. They're known as 'hospital beds.'

A bed that moves you...We wanted to create a fresh feeling around Innova Sleep Systems adjustable beds. Instead of focusing on features and sales speak we used energetic lifestyle photography to make adjustable beds fun and engaging.

My role with Innova spanned the discovery process, industry research, concepting with Alexandra, presentation and creative direction. I lead art direction with the team and produced a variety of shots to use across showroom graphics, POS, and collateral design.

After the refresh, the assets produced in Texas were sent to Shangai for international rollout. Revenue has risen dramatically and Innova has entered new markets in South America and Canada.

What we did
Industry Research
Creative Direction
Art Direction
Print Design
Event POS

Creative Director: Erik Peterson
Art Director: Erik Peterson & Alexandra Little
Designer: Alexandra Little
Copywriting: Sarah Angle