Oxygen Lighting

Oxygen Lighting is an industry leader in the manufacturing and design of industrial lighting solutions for offices, hospitals, hotels and retail establishments.

Objective
Every year Oxygen Lighting launches new products and showcases future trends in interior and outdoor lighting technology at LIGHTFAIR. For the launch, Oxygen produces a variety of creative assets with the hallmark a magenta luxury catalog design that is always memorable and unique.

Idea
Use a circular design pattern Oxygen bubbles supporting the tagline "you need it" that can carry all creative assets from print to digital. 

Responsibility
Worked with the photographer to scout locations, set creative direction, and coordinate with the stylist to match the products modern look and feel. Photography also carried through a variety of study shots to create artistic introduction into each catalog section. For design, we developed a complimenting color palette to support the bold look of the magenta and carry through a 250+ page catalog. Chose a modern, streamlined font that made product name front and center and a clean layout to make important information easy to read.

Challenge
Creating a design system, fonts, and colors that can carry through a 250+ page catalog and all supporting design assets.

What we did
Creative Direction
Art Direction
Photography
Catalog Design
Digital Design
Print Design

Credit
Creative Director: Chad Murphy
Art Director: Erik Peterson
Design: Erik Peterson
Production Artist: Chad Murphy & Jason Shupe
Styling: Arlene Valesco
Photography: Jesus Prieto