Trinity Yoga is a start-up yoga studio located in the historic downtown Aledo, TX. Trinity Yoga is founded by life-long friends, Lee-Ann Edwards, Kristi Siddons, and Holly Vanachek.
Holding onto the roots of the historical Aledo, Tx with the Native Americans ancestry was extremely important for the founders. Inclusiveness was also a major requirement when developing messaging. It was essential for us to carry that information over into the design process and the creation of the brand archetypes.
Use historical iconography from North Texas Native American Indian tribes to create an identity of happiness, an abundance of love and consistency in thoughts/actions.
Lead discovery with account team to collaborate on business goals, industry insight and brand archetypes. Went through the full design process in a collaborative effort to develop mood boards for photography, design styles, typography, and color. Once the direction was settled I lead art direction and design for the brand logo, website, social media and collateral material. Continued coordination with development team through all aspects of software selection, integration, and site testing.
Not perfect is just perfect.
What we did
Creative Director: Erik Peterson & Chad Murphy
Art Director: Erik Peterson
Designer: Erik Peterson
Photographer: Jen Harr
Developer: Esteban Utz & Matt Driscoll
Copywriting: Sarah Angle